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Online storefront + commerce operations · included in Scale.gg Free

Online store software to sell products and run orders from checkout to fulfillment.

Choose a designed storefront, add products, connect payment and supported fulfillment accounts, then manage orders, customers, inventory, and reporting from one dashboard.

Default 3% platform fee; a store-specific override may apply. Payment-processor fees are separate.

Merchant operations, at a readable sizeSwipe to inspect on small screens →
MyStore · Merchant dashboardExample data
Tuesday, July 22

Good morning, Karen

+ Add product
Total revenue$18,420Example
Orders284Example
Average order$64.86Example
RevenueLast 30 days
30 days
Order deskRecent orders
OrderStatusTotal
#1048 · Maya B.Paid$129
#1047 · Diego R.Fulfilled$48
#1046 · Priya S.Pending$79
6storefront templates
17compatible visual themes
5print-on-demand connections
3%default platform fee; overrides may apply
01 · The storefront is only the front

The core work after “add to cart.”

MyStore connects the customer-facing shop to the catalog, order desk, promotions, reviews, recovery, and reporting behind it.

Catalog

Products, variants, SKUs, and stock.

Build physical or digital product records, organize categories, set pricing, and keep variant-level inventory in view.

Conversion

Order bumps at the buying moment.

Offer a complementary product on the product page, in the cart, or during checkout—with an optional discount.

Promotion

Discounts and gift cards you control.

Set percentage or fixed discounts, usage rules, active dates, and redeemable gift-card codes.

Operations

Orders after the buy button.

Review line items, payment state, customer details, shipping information, fees, and fulfillment status.

Trust

Reviews with a moderation step.

Approve, reject, or remove customer reviews before they appear on a product page.

Reporting

The numbers behind the storefront.

See revenue, orders, average order value, top products, and recent activity from the merchant dashboard.

02 · Start from a designed storefront

Choose the retail experience before you fill the shelves.

Pick one of six storefront templates, pair it with a compatible visual theme, then customize the navigation, announcement, hero, featured products, story, footer, and contact details.

StudioMinimalModernCreatorProduct-FocusedContent-Driven
Explore design in the user guide
Northstar Goods
ShopOur storyJournalCart (1)
The field collection

Useful things, beautifully made.

Shop the collection
Field Notes Set$28
Canvas Carryall$68
Studio Tumbler$34
Example storefront
03 · The sale begins the operation

Know what was ordered, paid, shipped, and delivered.

Keep the order record, customer details, payment state, shipping method, inventory, and fulfillment progress together—without turning the shop into an enterprise system.

Open MyStore
Payments

Connect the processor available to your account.

Connect Stripe. PayPal appears when it is enabled and configured for the store.

Order desk

Pending → paid → fulfilled.

Review line items, customer and shipping details, taxes, processor charges, and the platform fee.

Shipping + inventory

Methods, thresholds, and low-stock signals.

Configure shipping choices, track inventory policy, and keep the team informed as an order moves forward.

Included in Scale.gg Free

The store is free to open. The fee starts when a sale does.

MyStore is included in the Scale.gg Free membership. The default MyStore platform fee is 3% per transaction, but a store-specific override may apply. The connected payment processor charges its own separate fee.

Your product deserves more than a buy button

Open a real store without building a retail company first.

Start with the storefront. Connect how you get paid and fulfilled. Grow the catalog and operation when customers give you a reason.

THE SCALE.GG FAMILY

One membership. A focused app for every marketing job.

MyStore.gg is included in Scale.gg—the AI-powered marketing suite for planning, creating, publishing, selling, and supporting your business.